The design studio was set up in Stuttgart, Germany, in 1972. Creator and founder Ferdinand Alexander Porsche is the leading mind behind the celebrated Porsche 911. The huge worldwide success was the main tool to spread the Porsche Design brand under which several other men’s accessories were launched: wristwatches, sunglasses and style pens. This tradition lives on today, focusing on shape efficiency and the quality of materials. The current range offers a vast series of exclusive products: trendy leather garments, luggage, accessories, trendy shoes, stopwatches and kitchen utensils, sunglasses and custom mobile phones. The concept is then hand-made and defined by means of 3-D computer modelling.